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“What We Never Thought We Would Miss About Meetings” Philadelphia Convention and Visitors Bureau creates series of animated shorts

17 December, 2020

Philadelphia Convention and Visitors Bureau creates series of animated shorts

Philadelphia, PA (December 17, 2020) – The Philadelphia Convention and Visitors Bureau (PHLCVB) has launched “What We Never Thought We'd Miss About Meetings,” an animated shorts series that recognizes the small moments and shared experiences that resonate with every meeting attendee or organizer.

Better days ahead.

The hospitality industry has been among the hardest hit by the COVID-19 pandemic. The usual benchmarks used to show a destination's growth have all been turned upside down. Meetings and conventions ground to a halt and many were replaced by virtual gatherings. This animated series was designed as a gift to friends and partners across the industry to provide a little levity and laughter.

“Nine months into a pandemic that has kept most of us at home, steeped in Zoom fatigue and physical distancing, we found ourselves waxing nostalgic about aspects of meetings and events that no one thought we would ever miss,” said Joe Heller, PHLCVB vice president of marketing and communications. “We are all looking forward to the day when we can connect face-to-face and be entertained by the small moments that permeate the in-person meeting experience. This series is designed to highlight those moments and offer our customers, industry partners and visitors an opportunity to laugh during otherwise challenging times.” 

“What We Never Thought We'd Miss About Meetings” kicked off on December 16, 2020 with the first of three installments:

  • Too Much Swag: Free pens, drink koozies, the ubiquitous tote bag…our stockpile of giveaways is running low right now.
  • The Close Talker: Having to stay 6 feet apart, we long to do the “one-step-back” dance to dodge the personal space invader.
  • Late Night Networking: To the guy nodding off in the first session of the day, we miss hearing the stories of your late-night antics.

And, of course, what is undeniably missed are the connections made through serendipitous experiences and the intrinsic value that face-to-face meetings provide. Meetings most certainly mean business and, in addition to the business transactions, personal growth and professional development, meetings are a big contributor to local economies. In 2019 alone, the meetings and conventions the PHLCVB brought to Philadelphia generated $600 million in economic activity and provided job opportunities for the tens of thousands of hospitality workers across the city.

The PHLCVB invites everyone to share their ideas on what surprising, irreverent, or nostalgic meeting moment they miss most at One idea will be selected and animated for the final episode of the series.

For the project, the PHLCVB partnered with Motifmotion, a Philadelphia-based animated video production company. New episodes will be released in January and February via the PHLCVB social media channels and on Follow MeetPHL on Twitter and Discover Philadelphia on Facebook to see all episodes.

About the PHLCVB:
The Philadelphia Convention and Visitors Bureau (PHLCVB) creates positive economic impact across the Philadelphia region, driving job growth and promoting the health and vibrancy of our hospitality industry by marketing the destination, the Pennsylvania Convention Center, and attracting overnight visitors. The PHLCVB's work engages our 800 members, the local Philadelphia community as well as culturally and ethnically diverse regional, national, and international convention, sporting event and tourism customers. The PHLCVB is also the official tourism promotion agency for the city of Philadelphia globally and is responsible for growing the number of overseas leisure visitors who come to the region each year.