After a nationwide search, the Philadelphia Convention and Visitors Bureau (PHLCVB) today announced that Joe Heller will join the organization as the new Vice President of Marketing and Communications. In this role, Heller will oversee the team responsible for supporting the positioning and marketing of Philadelphia as a top U.S. destination for meetings, conventions, sporting events and overseas leisure travel.
The search was conducted by Grace Blue, a national marketing and communications recruitment firm. In this role, Heller will be charged with strategically guiding the PHLCVB's marketing efforts, including the Frankly Philadelphia campaign, as well as public relations, content, social media and digital programming. The marketing and communications team also develops integrated marketing and communications plans for the Pennsylvania Convention Center.
“After a rigorous national search, we are excited to welcome Joe, a homegrown talent and dynamic leader, to our team to serve in this critical role,” said PHLCVB President and CEO Julie Coker Graham. “Joe brings an incredible amount of experience in developing innovative marketing and communications strategies that garner international media attention and provide opportunities for rich and creative storytelling that position and promote Philadelphia globally.”
Heller has more than 15 years of marketing and communications experience, largely in professional sports and most recently served as the Vice President of Brand Strategy and Creative Content for the Philadelphia Flyers. During his nine seasons with the team, he also served as the Vice President of Marketing and Communications, and led the Flyers mascot project resulting in the creation of “Gritty”—sparking national and international media interest and propelling the Flyers brand recognition to new heights. Additionally with the Flyers, Heller oversaw the consolidated brand messaging for the Philadelphia Flyers (NHL), Philadelphia Wings (NLL) and Wells Fargo Center, in conjunction with venue's $265 million “Transformation 2020” renovation project.
"I'm excited for the opportunity to join the talented team at the PHLCVB," said Heller. "I've seen firsthand how impactful their work is for the city of Philadelphia. I look forward to contributing to the organization's mission and its future strategic goals of advancing the city's strong position as a top destination for global visitors, meetings, conventions and sporting events."
Prior to the Philadelphia Flyers, Heller served one season as the director of marketing and communications for New Jersey Motorsports Park in Millville, NJ, and was the manager of communications for two NASCAR-sanctioned facilities; Dover International Speedway in Dover, Del., and Nashville Superspeedway in Lebanon, Tenn.
A native of Philadelphia and graduate of Temple University's School of Sport, Tourism and Hospitality Management, he resides in Havertown, Pa. with his wife, Jenny, and children Scott and Juliette.
About the Philadelphia Convention and Visitors Bureau
The Philadelphia Convention and Visitors Bureau (PHLCVB) creates positive economic impact across the Philadelphia region, driving job growth, and promoting the health and vibrancy of our hospitality industry by marketing the destination and the Pennsylvania Convention Center, and attracting overnight visitors. Our work engages our local community, as well as culturally and ethnically diverse regional, national and international convention, sporting event and tourism customers.