Philadelphia Snapshots
2018 Market Snapshot: All Markets
2018 marked the fourth consecutive year of growth for overseas visitation with 7.5% year-over-year growth ● Overseas visitors generated 3 million dollars in direct spending in 2018 – a modern-day record ● Nine of Philadelphia's top ten overseas markets had year-over-year growth in 2018 ● Overseas visitation to Philadelphia is expected to grow 13.4% over the next five years
2018 Market Snapshot: Australia
• Australia in-bound travel increased by 12.2% year-over-year • Australia continues to rank in the top 15 markets for overseas visitation, a position it has held since 2002 • Australian in-bound travel is expected to increase by 12.5% over the next five years
2018 Market Snapshot: China
• Chinese in-bound travel to Philadelphia is up 20% year-over-year • China is Philadelphia's 2nd largest overseas source market for the third consecutive year • China is Philadelphia's top market for direct visitor spending, a title it has held since 2014
2018 Market Snapshot: France
• France is Philadelphia's 5th largest source market for overseas visitation • French in-bound travel is expected to increase by 3.2% over the next five years • France continues to rank in the top five overseas source markets since data tracking began in 2000
2018 Market Snapshot: Germany
• Germany is Philadelphia's third largest source market for the third consecutive year • German in-bound travel is expected to grow by 5% over the next five years • Germany is Philadelphia's 4th largest market in direct visitor spending, a position it has held since data tracking began in 2000
2018 Market Snapshot: India
• India remains Philadelphia's 4th largest source market for the 5th consecutive year • Visitation from India is expected to increase by 26.4% over the next five years • India is Philadelphia's 3rd largest market for direct visitor spending and has consistently ranked in the top five markets for spend since data tracking began in 2000
2018 Market Snapshot: Italy
• Italian in-bound travel to Philadelphia is up 4% year-over-year, marking the 1st year of growth since 2013 • Visitation from Italy is expected to grow by 4.6% over the next five years • Italy continues to rank in the top ten overseas source markets since data tracking began in 2000
2018 Market Snapshot: Japan
Visitation from Japan is expected to increase by 4.2% over the next five years • Japan continues to rank in the top 15 markets for overseas visitation since data tracking began in 2000 • More than half of Japanese visitors to Philadelphia cite conventions and business as their purpose for travel to the region
2018 Market Snapshot: Nordic Region
• Scandinavia & Finland in-bound travel to Philadelphia is up 1.4% year-over-year • Sweden is the top market for overseas visitation from the region with nearly 10,000 visitors traveling to Philadelphia in 2018 • Visitation from Scandinavia & Finland is expected to increase by 13.9% over the next five years
2018 Market Snapshot: South Korea
• South Korea is Philadelphia's 6th largest source market for overseas visitation • Visitation from South Korea is expected to increase by 21.8% over the next five years • South Korea continues to rank in the top five markets for direct visitor spending for the 2nd consecutive year